IRIS Bags' social media presence was carefully curated to reflect its dedication to elegant yet practical fashion accessories. A diverse range of posts, reels, stories, and cover designs were developed to showcase the brand’s unique identity while maintaining visual cohesion across platforms. Each piece was crafted to highlight the versatility of the collection, presenting styles that resonate with modern, fashion-forward individuals.
Beyond standard promotional content, specialized rubrics were introduced to provide a structured and engaging narrative, offering followers a consistent stream of valuable and inspiring material. These rubrics helped shape thematic content that went beyond simple product showcases, creating a richer brand experience for the audience. Whether highlighting craftsmanship, styling tips, or seasonal trends, the posts ensured IRIS Bags remained relevant and engaging.
Through this strategic approach, the brand strengthened its digital presence, fostering deeper connections with its audience while reinforcing its position as a go-to destination for stylish, functional accessories.
Irina Iskandaryan - Founder, CEO, IRIS Bags
Argentina
April 2024
Adobe Photoshop, Adobe Illustrator, Adobe Premiere PRO
Social Media Design, Graphic Design, Video Editing