The Pulse of Creativity

in Presentation Design

Calculating the ROI of Your Investor Deck: Why Design is More Than an Afterthought

Calculating the ROI of Your Investor Deck: Why Design is More Than an Afterthought
May 25, 2025 By Armen Iskandaryan

Is your investor deck truly investor-ready? It's not just an expense – it's a strategic investment. Discover how professional design directly impacts investor clarity, builds crucial credibility, and can significantly increase your chances of securing funding at a better valuation. Learn to calculate the tangible ROI of a well-designed investor deck and avoid the hidden costs of poor visuals.

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The Psychology of a Persuasive Presentation

The Psychology of a Persuasive Presentation
May 15, 2025 By Armen Iskandaryan

What makes a presentation truly unforgettable? It’s not just design - it’s psychology. Understanding cognitive load, emotional triggers, and visual hierarchy can transform the way audiences receive and remember your message. Discover the strategies behind compelling storytelling, persuasive delivery, and effective slide design to ensure your presentations resonate and drive action.

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AI vs. Expert-Crafted Presentations: Why Strategy & Storytelling Matter

AI vs. Expert-Crafted Presentations: Why Strategy & Storytelling Matter
May 5, 2025 By Armen Iskandaryan

Can AI replace human expertise in presentation design? While automation can generate slides in seconds, true impact comes from strategy, storytelling, and audience connection - elements that require human intuition and experience. This post explores the strengths and limitations of AI-driven presentations, highlighting why expert-crafted visuals and strategic messaging are essential for delivering compelling results.

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Storytelling in Business: How to Make Your Message Stick
April 25, 2025 By Armen Iskandaryan

Facts inform, but stories persuade. In business, a strong narrative can turn passive listeners into engaged audiences, drive decision-making, and foster lasting connections. Discover how strategic storytelling enhances communication, builds brand impact, and ensures your message resonates with the people who matter most.

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