WHITE PAPER
The Psychology of Color & Layout in Persuasive Presentation Design
August 25, 2025 By Armen Iskandaryan
Most conversations about presentation design focus on aesthetics - a strategically negligent error that costs businesses millions. This document reframes the entire discipline, treating a presentation not as a report, but as a precision-engineered economic asset. It moves beyond subjective style to deconstruct the cognitive science of persuasion, providing an evidence-based framework for leaders who need to win. This is the definitive blueprint for understanding that in high-stakes moments, the most powerful communication is not a matter of taste, but of architecture.
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