How do you transform a multi-billion-dollar societal liability into a compelling, investable economic opportunity? This was the monumental challenge facing the Toilet Board Coalition for the 2019 Global Sanitation Economy Summit. It required more than a presentation; it required the architecture of an entirely new economic category on the world stage.
Client Profile
The Toilet Board Coalition is a global, business-led partnership of leading corporations, investors, and sanitation experts, including Unilever, Kimberly-Clark, and the Tata Trusts.
The High-Stakes Challenge: Reframing a Global Conversation
For an audience of world leaders, innovators, and policymakers in Pune, India, the Toilet Board Coalition needed to shift a global conversation. The objective was to fundamentally transform the perception of sanitation from a societal cost into a viable, investable "Sanitation Economy," attracting a new class of corporate and institutional partners to solve a critical human rights issue.
The Architectural Process: Engineering a World-Stage Narrative
Our engagement was to architect the central keynote presentation for the summit - the economic asset that would anchor this new reality. We engineered a visionary narrative that reframed the entire market, supported by sophisticated financial models and data-rich visuals designed to establish the Coalition as the definitive global authority.
The final asset was a masterpiece of thought leadership, technically prepared for a complex, multi-display Dataton WATCHOUT production system. This was not a slide deck; it was a world-stage cinematic experience, engineered to be as monumental as the idea it was built to communicate.
The Outcome: A New Investable Category, Successfully Established
The keynote presentation was the cornerstone of the summit, successfully establishing the "Sanitation Economy" as a credible and compelling investment category. The engagement proved that the right communication architecture can not only win a deal, but create an entirely new one.
The success of the asset and the strength of our strategic partnership is best summarized by the client:
Absolutely outstanding. Their expertise in narrative architecture goes beyond what we ever imagined. Their dedication to quality and patience in collaborating with our team to turn a complex societal challenge into a compelling economic opportunity exceeded all expectations. I could not recommend Presentation Studio more highly.
Alexandra (Odell) Knezovich
Managing Director, Toilet Board Coalition